Purpose, values and vision

Where we come from

Swedbank has its roots in the Swedish savings bank movement, which dates back to 1820. Sweden's savings banks were founded to help people achieve a higher standard of living and greater security through financial planning. Swedbank's operations are still based on the same goal: to help the many people and businesses achieve a solid financial sustainability.

This means a balanced economy that ensures the well-being of the individual as well as society as a whole. With "the many", we mean to stress that Swedbank is an inclusive bank, rather than exclusive. Our core business serves a large spectrum of individuals as well as small and medium-sized companies. We believe in a traditional banking model focused on close customer relationships and advice. Swedbank's employees are attentive to customers' wishes and act accordingly. The focus must be on our clients' needs, not our products. This is reflected in our values, which are simple, open and caring.

Our vision

We enable people, businesses and society to grow. Swedbank - beyond financial growth.

Our purpose

We promote a sound and sustainable financial situation for the many households and enterprises.


  • Simple

    • We make banking easier
    • We make the complex simple
    • We bring clarity to complexity
  • Open

    • We are open up to new ideas and people
    • We are honest & straightforward
  • Caring

    • We are service-minded, warm and helpful
    • We strive to build strong, lasting relationships
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